MIKE MCCUE

Kind of like Google crawls the Web, we crawl the social networks. Where Google analyzes links and Web pages, we look at the same thing with people. So we can tell, for example, who you interact with more frequently. Or if it's not frequency, maybe it's consistency.

In high school, I started my first company, called M Cubed Software. We named it that because it was me and two other guys named Mike.

I.B.M. was my college education, effectively. They were very good at teaching you management.

Facebook is about seeing what your friend is doing. Twitter, you follow different people. Flipboard is about passions and interests and topics, and so it's the same social web that all of these products are letting you look at, but Flipboard is coming at it from a more topical point of view.

I was really excited by the idea that people were sharing information now and discovering information in a totally new way on the Internet via Twitter and Facebook, yet that experience was pretty clunk and just lots of bit.ly links.

I had been reading magazines a lot, and I love magazines, and so I was always asking myself why is it that these gorgeous articles just don't translate well to the web? Presentation was one aspect of it.

Twitter can be incredibly valuable as an open communications mechanism, but if you close too many things down too quickly, if you think about it too short-sightedly, you could easily do a lot of damage to that ecosystem.

What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.

Let's say you go to a friend's wedding, or Thanksgiving, or Halloween. It'd be great the next day to see what went on with your friends' Thanksgiving weekend, or all the costumes they wore on Halloween, and be able to look back and see what they wore the year before, and the year before that.

That's why we created Flipboard as a social magazine meant for an iPad, meant for a large touch-screen device. That idea of content presented beautifully, oriented around communities and special topics of interest, is really powerful.

Personalized news aggregators are geared around connecting you to news sources; we're about connecting you to your friends. To people you're inspired by. To people that you're following on Facebook and Twitter.

My parents were entrepreneurs. They ran a small ad agency in upstate New York.

Having run Tellme before, one of the things I learned about running a big network is it's one thing to have some people not be able to get on the way they want to get on, but as long as people who are on the network are having a good experience, you're totally cool.

I think the screen size chosen for the iPad is perfect for publishers to render content beautifully, for games to be played.

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.

The Web as we've known it for a long time has been pages linking and pointing to other pages.

As an entrepreneur, in many ways it's like looking into the crystal ball for what my company will hopefully go through as it starts to think about bigger challenges - scaling internationally, getting ready to go public, and all those different things.

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

My dad died from cancer when I was 18, and my mom was in a really tough spot. So I wanted to try to help at home. I had started doing some technology consulting.

There are a lot of problems with the Web, but there are a lot of great things about it, too.

TechCrunch evolved on the Web as a new way of presenting the news on the Web.

As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.

Journalism is being pushed into a space where I don't think it should ever go, where it's trying to support the monetization model of the Web by driving page views. So what you have is a drop-off of long-form journalism, because long-form pieces are harder to monetize.

The iPad is creating a new format for reading content. One of the things that's happening as a result is the world of personalized news aggregators, which is a category that's been around for quite some time, is getting new life.

One of the things that Flipboard is great at is certainly looking at the news in a realtime format, which a lot of the personal news aggregators don't really focus on, so you can see things right up to the minute.