Innovation Approach Quotes

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Creating the future means having a global vision and an extreme focus on the approachability of what we're creating.

We don't believe in market research for a new product unknown to the public. So we never do any.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

We start with the perfect experience and then work backward. That's how we're going to continue to be successful.

The short-term vision is: I research on something which I can use tomorrow, and for some politicians it is even better if it's today. But if you do this, you can only do targeted research. If you only do targeted research, you lose the side-routes.

Google is very much a not-invented-here, build-it-ourselves culture.

For most western executives, innovation is about breakthrough technology or innovation. If it's not breakthrough, it's not interesting, and it's all about technology and products.

We are always looking ahead to anticipate what next, and our unique innovation architecture enables us to take an innovation-led approach to help our clients invent the future.

For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.

The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.

Don't try to innovate for the future. Innovate for the present!