Iteration Quotes

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.

When a thing's done, it's done, and if it's not done right, do it differently next time.

Science is the practice of failing repeatedly but learning as you go.

The reason why the Wright brothers were successful wasn't because they had the most resources, but because they understood how invention works. You have to iterate quickly, and you should be prepared to fail. Because things often don't go as planned.

Anything worth doing is worth doing twice, the first time quick and dirty and the second time the best way you can.

Everything that happens once can never happen again. But everything that happens twice will surely happen a third time.

I think all great innovations are built on rejections.

If you are not embarrassed by the first version of your product, you've launched too late.

Just build things and find out if they work.

Normal people … believe that if it ain't broke, don't fix it. Engineers believe that if it ain't broke, it doesn't have enough features yet.

The thing I love about making movies is the peace of mind that I know I don't have to be perfect the first time. I can be perfect the second time or the third time.

How do I feel when I look back at prior work? Hmmm. I think, 'I tried to do the best I could do. It's not perfect. It will never be perfect.' And then I think, 'I want to try again.'

The most promising ideas begin from novelty and then add familiarity.

The best part of all, the absolutely most delicious part, is finishing it and then doing it over I rewrite a lot, over and over again, so that it looks like I never did.

What is to be got at to make the air sweet, the ground good under the feet, can only be got at by failure, trial, again and again and again failure.

I do better on the first three takes; I won't be better at 20 takes.

The more you do, the more experience you have and the next time it will be easier to choose the right thing.

You can polish and iterate and double down on what the magic was. You can make a much better thing. A much cleaner thing, a much more solid thing. And that's what 'Borderlands 2' is to 'Borderlands.'

I’ve always said, ‘I have nothing to say, only to add.’ And it’s with each addition that the writing gets done. The first draft of anything is really just a track.

Writing is rewriting what you have rewritten.

My initial ideas are just a starting place. As a record goes along, it becomes more about making discoveries and getting excited about new songs.

Everything for me starts very small and snowballs. So I rarely start with the grand idea and find a place for it and narrow down. It's, really, just start small, and as I'm writing it, I begin to see - sometimes to my own surprise - what's unfolding and what's blooming.