Elon Musk Quotes

The key to making things affordable is design and technology improvements, as well as scale.

If you can make a lot more of something, you can make it much more inexpensive.

I deal in volume. To sell volume, it must be affordable. So that's my whole life, is to make it affordable.

The best American manufacturers customize products to meet customer needs, reduce the time required to make them and constantly improve their design.

It's much easier to create a high-end bag than a mass market bag that everyone can afford.

We can do better in higher education. And it is more than just technology. It's also an attitude on the part of faculty. We need to think through how we can produce a better quality product at less cost.

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.

I mean, making simulations of what you're going to build is tremendously useful if you can get feedback from them that will tell you where you've gone wrong and what you can do about it.

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.

The ordinary horseless carriage is at present a luxury for the wealthy; and although its price will probably fall in the future, it will never, of course, come into as common use as the bicycle.

Not everyone can be successful selling fashion at $25,000 for a wedding outfit. Certain designers are able to do that. And there is only a certain amount of consumers who can do that. The real opportunity is in that $25 garment.

There are lots of people at our company who dedicate their time and effort to make sure that the journey from product design to hitting the screen is as seamless as possible.

Most of the population cannot afford a private driver. What we're doing is relentlessly innovating to bring the price point down.

We're going to design future cars the way people design airplanes. Except we have to use so much technology and ingenuity to reduce its cost and its form factor. We can't afford to have a jet plane. That would be great if could.

There is no way to find the best design except to try out as many designs as possible and discard the failures.

I tried a dozen different modifications that were rejected. But they all served as a path to the final design.

I have had this view of the optimization of the electrode design for a long time. Historically we went through various phases in the work and eventually worked on large sheets - very large sheets - of palladium.

The first calculators tended to sell for $400 or $500. Today, you can get a pretty good one for 4 or $5.

Engineering or technology is all about using the power of science to make life better for people, to reduce cost, to improve comfort, to improve productivity, etc.

A good designer has a lot in common with a good researcher. Both hunt for excellence and perfection. And you have to really focus on the details, and you don't really know what the final result will be before you have it.

If we can reduce the cost and improve the quality of medical technology through advances in nanotechnology, we can more widely address the medical conditions that are prevalent and reduce the level of human suffering.

You don't make houses cheaper by making them more expensive to build.

When I am there at our global product development centers, I am meeting with the design team and reviewing design work being done there and meeting with engineers responsible for work being done specific to that region, meeting with purchasing team.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.