Seth Godin Quotes

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I believe in emotional branding.

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

Brands are about editing.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Great advertising is the expression of deep emotional sincerity.

Marketing is really theater. It's like staging a performance.

How well you tell your story determines how well your customers tell your story.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value emotionally and empirically.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

There is no sale without the story; no knockout without the setup.

People buy ideas, they don't buy photographs.

Good marketing speaks to human beings - the way human beings understand and take in information.

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

Sound an alarm! Advertising, not deals, builds brands.