Maurice Saatchi Quotes

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

We have a relationship with our customer, and that relationship translates into sales.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.

I believe in emotional branding.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

At HSN, the experience we create are a significant point of differentiation.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

If you want to be a national brand, damn act like it.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

The strength of brand loyalty begins with how your product makes people feel.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

I think my customers, my fans are really like my family now - it's like a movement of fabulosity.

It's the power of the brand. We've never formally advertised.

Your company's most valuable asset is how it is known to its customers.

The most dangerous thing for a branded product is low interest.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

I think I am one of the smallest surviving brands.