Peter Drucker Quotes

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

Value-first is a perception. If your customer does not perceive it as value, then it's not very valuable.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value emotionally and empirically.

If you're going to charge someone for something, you have to show them value for it.

To get people to pay for something that you built, it has to be of service. It has to make somebody's life better.

Successful companies create value by providing products or services their customers value more highly than available alternatives. They do this while consuming fewer resources, leaving more resources available to satisfy other needs in society. Value creation involves making people's lives better. It is contributing to prosperity in society.

'Quality' means what will sell and do a customer some good - at least try to.

I don't want features, I want value. I don't want benefits, I want value.

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed.

My definition of 'innovative' is providing value to the customer.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.

You can’t pass enough laws to stop customers from seeking and expecting value.

Customers are now driven by trying to optimize value.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

People are looking for more than a faster and faster PC. It has to do what they want. Will it fill some void, add some value, deliver something that they can't do previously at a price that people are willing to pay for?

If the asset solves a real problem for a real customer, then there'll be value in the asset.

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.

If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.