Ted Waitt Quotes

I don't want features, I want value. I don't want benefits, I want value.

Users do not care about what is inside the box, as long as the box does what they need done.

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

To get people to pay for something that you built, it has to be of service. It has to make somebody's life better.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

Technology for technology's sake is not innovation. What we in the industry have to be concerned about is what products do, as opposed to what the processing power is.

At the end of the day, what matters is whether your product works and whether people like it.

Design means being good, not just looking good.

A thing is worth what it can do for you, not what you choose to pay for it.

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed.

My definition of 'innovative' is providing value to the customer.

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.

I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the best price you can.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.

Almost everyone will find something in our services worth paying for.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

I think a beautiful product that doesn't work very well is ugly.

Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

I just think things should work properly.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.