Tim Cook Quotes

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

People buy products if they're better.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I would love to have the biggest band that I can have. I'd love to put on a massive show and just give people their money's worth, then just come away from it thinking, 'That was a good show', because it's kind of disappointing sometimes when you go and see someone and you can see they're not that bothered.

Quality, service, cleanliness, and value.

I have always noticed that a man who gives the most for the money, gets the most business.

If you invest in something a little more expensive with longevity, you'll use it more.

If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

I like to give people more than their money's worth.

You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.

To customers, it's the shirt that matters, not where it's made.

I am convinced that if you serve great value, people will come to you.

We want to make sure everyone has a great experience. When they buy the product and take home and plug it in, we want to make sure that first experience is comfortable and everything is there.

Anything free is worth what you pay for it

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Put everything into it if you're asking people to part with money for it. That's the way I feel about it.

People are looking for more than a faster and faster PC. It has to do what they want. Will it fill some void, add some value, deliver something that they can't do previously at a price that people are willing to pay for?

If you're going to ask people to pay a premium price, you have to deliver a premium product. Not enough 3D movies have delivered on that promise. People got tired of it, and that's why they started to turn their back on 3D.

Everybody should enjoy your final product.

At the end of the day, what matters is whether your product works and whether people like it.