Ted Waitt Quotes

More than trends, consumers need functionality. Everything needs an element of fashion, but that's more like a spice.

People are looking for more than a faster and faster PC. It has to do what they want. Will it fill some void, add some value, deliver something that they can't do previously at a price that people are willing to pay for?

At the end of the day, what matters is whether your product works and whether people like it.

Design means being good, not just looking good.

An innovation will get traction only if it helps people get something that they're already doing in their lives done better.

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.

Design is not just what it looks like and feels like. Design is how it works.

Users do not care about what is inside the box, as long as the box does what they need done.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

I got to feel like what I'm giving the fans is 100 percent and that it's game-changing.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

I think a beautiful product that doesn't work very well is ugly.

If you focus on what people care about, you have ideas. And people are looking for solutions.

We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine.

At Nintendo, we think deeply about everything.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

Your success will be affected by the quality and quantity of new ideas you suggest.

It's actually very difficult to make something both simple and good.