Ren Ng Quotes

I like my products to be smart in a technical way but to show the time invested in their creation, too.

What is fashion? It's discipline. Discipline and a credo to do only the best, down to the smallest detail.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

Even the details of a rifle, which are nothing but mechanical, if they are made carefully, with attention, become beautiful, satisfying.

I think Apple is a great device company.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Design is not just what it looks like and feels like. Design is how it works.

It is most necessary to avoid rusticity in any way, whether in material, design, or execution.

One thing most people don't know is that Steve Jobs is an exceptional designer.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

A good designer has a lot in common with a good researcher. Both hunt for excellence and perfection. And you have to really focus on the details, and you don't really know what the final result will be before you have it.

I lust after iPods or Mini Coopers not because they're unique, but because they've been so artfully made that I couldn't imagine doing it better myself.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

Art is all in the details.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

Design is a vital component to the enrichment of our everyday lives. Japan has a very rich history and culture of design, and I feel it is a very important dialogue to open and keep evolving.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.

When something is well-crafted, you know it, and the enjoyment comes from experiencing it.