Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
Great companies are built on great products.
My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.
We are present in all areas, and our products are the best.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
The surest foundation of a manufacturing concern is quality. After that, and a long way after, comes cost.
When you do everything to make the very best product, it also means you're very focused on just a few products.
Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.
Good wares make good markets.
Don't worry about the financials. Just focus on delivering great products.
When you can't compete on cost, compete on quality.
When you're out of quality, you're out of business.
That's what makes great products. It's not process-it's content.
There's only one thing that regularly keeps me up at night. Working with the greatest people in the world and knowing that they are counting on me to build a company that endures - a company where they can grow professionally. A company where they can build world-class products and be proud to work.
Obsess about the quality of the product.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.
I am very proud to align myself with Miken - a brand known as an innovator and leader in the development of high performance sports equipment.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
You know the Germans always make good stuff.
We just always focus on quality, which can be frustrating during the wait, but which pays off when we're done (we hope).
Good products win out.
The goal of Apple is not to make money but to make really nice products, really great products.
