May-Britt Moser Quotes

I've got research, I have my own life experience I can apply, and I have my imagination.

What is fashion? It's discipline. Discipline and a credo to do only the best, down to the smallest detail.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

We don't ask research to do what it was never meant to do, and that is to get an idea.

Only by being obsessed with little things do amazing things emerge.

I don't really analyze my process. I do know that if it's not right, I won't move on. I'm tenacious to a fault about that.

Genius is rarely able to give any account of its own processes.

I'm not a big believer in doing too much research - I think you can get lost in it. You can get constrained by it, which I think is a mistake. But if you've done your homework, the audience feels it.

One should always try to do the best you possibly can. I'm not in a race to the finish line - I won't put anything out until it's completely ready. You want to keep it special and unique for the customer.

I wish somebody had given me the news that ideas don't just fall on your head like fairy dust. You have to treat that like a job. You have to spend hours each day, where you're just like, 'This is the part of the day when I'm looking for an idea.'

I was just taught very early that if I didn't solve problems, I was headed for a very dark path. Problems were everywhere. Now, even if there are no problems, I look for problems. I'm like, 'You know what? I don't like the way this spoon works. I want to design a new spoon.'

This was good training for research, because large parts of experimental work are sometimes boring or involve the use of skills in which one is not particularly gifted.

I think that one of the things that I can do is I seem to have the ability to zoom in super tight for very small details, but then jump back for sort of that big picture perspective. And I think that ultimately, that's one of my strengths, because you have - every detail matters.

I don't care how small the parts are, as long as they're good.

I guess some people are brilliant enough to be brilliant on their own and never doubt anything and come up with fabulous things. But I think it's good to get into arguments with people and have them say, 'That sucks' or 'You're crazy' or 'That's cheesy' or 'What do you think of this?'

We are the recipients of scientific method. We can each be a creative and active part of it if we so desire.

When you write something it has to hit the level that you accept as being good.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

But I think Steve's main contribution besides just the pure leadership is his passion for excellence. He's a perfectionist. Good enough isn't good enough. And also his creative spirit. You know he really, really wants to do something great.

If you write your own tools, you can sort of see new things, design new things.

Every shot is unique, even if it's just a close-up, an insert of your hand. You've got to work with the guy behind the lens to get it right, focus in. Those are critical little nothing things, but you've got to work with the people who are trying to put it down, in order to get it.

The difference between something good and something great is attention to detail.

I just think if you're going to do something, do it properly.

Research has been called good business, a necessity, a gamble, a game. It is none of these - it's a state of mind.

Ideas do not always come in a flash but by diligent trial-and-error experiments that take time and thought.