Jonathan Ive Quotes
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
Richmond, Shane. "Apple's Jonathan Ive: How did a British polytechnic graduate become the design genius behind £200bn company?" The Telegraph, 23 May 2012.
Sir Jonathan Paul Ive KBE HonFREng RDI is a British-American industrial, product and architectural designer. Ive was Chief Design Officer (CDO) of Apple Inc., and serves as Chancellor of the Royal College of Art. He joined Apple in September 1992, where he remained until his departure in July 2019. Following several years of designing the interface aspects of Apple products he was promoted to Senior Vice President of Industrial Design in the late 1990s after the return of co-founder Steve Jobs to the company, and CDO in 2015. Working closely with Jobs during their tenure together at Apple, Ive played a vital role in the designs of the iMac, Power Mac G4 Cube, iPod, iPhone, iPad, MacBook, and parts of the user interface of Apple's mobile operating system iOS, among other products. He also helped design Apple's major architectural projects, such as Apple Park and Apple Stores.