Clayton Christensen Quotes
An innovation will get traction only if it helps people get something that they're already doing in their lives done better.
Christensen, Clayton M., et al. Competing Against Luck: The Story of Innovation and Customer Choice. HarperBusiness, 2016.
Clayton Magleby Christensen was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. Christensen introduced "disruption" in his 1997 book The Innovator's Dilemma, and it led The Economist to term him "the most influential management thinker of his time." He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in The Church of Jesus Christ of Latter-day Saints (LDS Church).