Zig Ziglar Quotes

Value-first is a perception. If your customer does not perceive it as value, then it's not very valuable.

Great salespeople are relationship builders who provide value and help their customers win.

If you're going to charge someone for something, you have to show them value for it.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Money is a function of value creation. The more value you create for other people, the higher the sales of your organization.

Stop selling. Start helping.

Successful companies create value by providing products or services their customers value more highly than available alternatives. They do this while consuming fewer resources, leaving more resources available to satisfy other needs in society. Value creation involves making people's lives better. It is contributing to prosperity in society.

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value emotionally and empirically.

Your competitive advantage must be perceivable, promotable, and something the market will pay for.

Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

The most essential thing for us was to get the business model right, then put the world-class technology under it to support it. At Merrill, that meant not doing what people expected.

Cutting prices or putting things on sale is not sustainable business strategy.

Zefr has all the ingredients for success - dynamic, inspiring management, the ability to marry technology and content, and a business model that can scale. I'm thrilled to be part of the team.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

Too often, sales reps simply regurgitate their presentations and expect to land the sale. It doesn't work.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

People don't like to be sold, but they love to buy.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

... whatever business you're in, it doesn't matter, it's going to commoditize over time, it's going to devalue, you've got to keep moving it to a higher value. Keep going to a higher value in whatever it is that you do and force yourself and force the organization to always do it ahead of time

You can’t pass enough laws to stop customers from seeking and expecting value.

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.