Guy Kawasaki Quotes

You want your customers to value your service.

Success will always be measured by the extent to which we serve the buying public.

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Meet customers where they are; question how to make the tools customers use more valuable.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.

Excellence comes from human beings doing things of value that customers find memorable.

Sometimes you're wrong, but if I'm a repeat customer, it means I must have valued the past experiences.

Any time a bar or chef cares more about their own ego than the tastes and comforts of their customers, they should just open a monument to themselves and not a business.

Customer-centricity is unbelievably important.

It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.

Whether you have incredible products like at Apple or a great service business, it all comes down to fundamental trust and relationship-building with your customers.

When you focus solely on valuation and market share, you win some and you lose some. When you focus on the needs of your customers and help them achieve their dreams, you win every time.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Lean thinking defines value as providing benefit to the customer; anything else is waste.

A business is simply an idea to make other people's lives better.

Success really comes down to the product, not to me, my personality, or what club I'm seen going into or coming out of. None of that matters. What's important is whether or not people feel like they wasted their time or money when they pay for a movie or a CD.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.

Profit is the celebration of service.

You should think of your customers as partners, or better still, family.

There is only one boss. The customer.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.