Product Impact Quotes

The strength of brand loyalty begins with how your product makes people feel.

When you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that will sort of move the dial. And there's this sort of weird effect where the larger a company gets, the harder it is to come up with any new product that really moves the dial.

Don't tell people how good you make the goods; tell the how good your goods make them.

With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some use cases.

A great product will survive all abuse. Google Glass is a great product. How do I know? Every person I put it on (I did it dozens of times at 500 Startups yesterday) smiles. No other product has done that since the iPod.

Success really comes down to the product, not to me, my personality, or what club I'm seen going into or coming out of. None of that matters. What's important is whether or not people feel like they wasted their time or money when they pay for a movie or a CD.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Not every Apple product makes a big enough difference to me to get instantly, although many do.

I look at life through product, and my goal is to impact people and make their lives better.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

It's a standard thing you hear from startup people - that their product is somehow improving the world. And if you follow the reasoning, you will get somewhere, and I'll tell you where you get: You'll get to the description of what happens to the winners under the system that they're building.

The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.

Your skin is your largest organ, and it wants to breathe. There are so many times, like Fashion Week, when you [need to] think about all the stuff your skin and body have absorbed through makeup and products and all this stuff.

Clothing, and the products that you buy, are really about how they make you feel.

I was against getting Beats cause I know they're kind of really popular and you know, hey're such a well known brand. But, I ended up buying them and they have changed my life, and the best thing about these is the battery life.

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.

Steve Jobs just made a product. He started off where a lot of people were skeptical of what he was doing, and he basically just focused on the product and making it the best he could, and really focused on what it was that these products would take into your lives.

My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.