Roy H. Williams Quotes
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
Citations
Williams, Roy H. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Bard Press, 1998.
Related Quotes
Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.