Richard Branson Quotes

Even in the face of massive competition, don't think about the competition. Just think about the customer.

Put yourself in your customer's place.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

The customer doing something innovative is not interested in the size of your company but in whether you understand what he does.

My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.

Success Comes from listening to your customer.

Always listen to your customers.

If you don't listen to your customers, someone else will.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

I think there's a need for somewhat of a mindset change. We need to have a consistent external focus. We've always had the research labs. We've always had the resources to be innovative, and we've been innovative in a number of businesses. But, in any big company, you have to constantly push people to look at markets and customers, rather than look internally at themselves.

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

The customer rarely buys what the business thinks it sells him.

Obsess about customers, not competitors.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

Businesses are not paid to reform customers. They are paid to satisfy customers.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Everything starts with the customer.

We built this company from the customer back, not from the company out.

To satisfy the customer is the mission and purpose of every business.

Customers don't care how much time something takes to build. They care only if it serves their needs.

Perception is all there is. If the customer think he's right, he's right.

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.