Louis V. Gerstner Jr. Quotes
We built this company from the customer back, not from the company out.
Topics
Customers
Company
Customer Satisfaction
Business
Company Culture
Customer Experience
Customer Focus
Customer Loyalty
Customer Needs
Customer Relationship Management
Customer Retention
Customer Value Proposition
Customer-Centric
Customer-Driven
Customer-Focused
Market-driven
Strategic Direction
business approach
market orientation
Company Strategy
Company Building
Citations
Gerstner, Louis V. Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. HarperBusiness, 2002.
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To Welch, the dvelopment of a customer centric culture in a businss it one of the requirments of a successful long term business. Surprisingly few companies manage to do it.
Louis Vincent Gerstner Jr. is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December. He is largely credited with turning IBM's fortunes around.