Customer-Driven Quotes

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

We built this company from the customer back, not from the company out.

Everything starts with the customer.

Customers are now driven by trying to optimize value.

Focusing on the customer makes a company more resilient.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Many people think we are a technology company, but we are totally customer-led.

Customer-driven innovation was at the core of Intuit's first product, 'Quicken,' and it continues to guide us as we look to solve new problems in areas like mobile payments. Products like Intuit 'GoPayment' and the IntuitPayment Network are helping small businesses get paid faster, keeping cash flow strong and their business healthy.