Jeff Bezos Quotes

The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

It's incredibly exciting to know people are using and living with the things I create.

I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.

I love taking an idea... to a prototype and then to a product that millions of people use.

We found we were able to create better, customer-centric product features more quickly with a more diverse product team.

When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.

The customer invents nothing. New products and new services come from the producer.

When you're designing and inventing the way I did, every minute of your life is put - every neuron in your brain into trying to think about the little code and how you can maybe have one less line of code and a little bit more straightforward from the beginning to the answer. And you don't have time to think about companies and products and how would I build this. So Steve Jobs and I were a very necessary pair.

I think there's a need for somewhat of a mindset change. We need to have a consistent external focus. We've always had the research labs. We've always had the resources to be innovative, and we've been innovative in a number of businesses. But, in any big company, you have to constantly push people to look at markets and customers, rather than look internally at themselves.

Design, in its broadest sense, is the enabler of the digital era.

Did Alexander Graham Bell do any market research before he invented the telephone?

Everything starts with design.

Creativity is the process that gives life to a new product.

It isn't the consumers' job to know what they want.

Producing is great because you learn.

I've never designed a bicycle, so one day that would be fun to do.

You always start with a fantasy. Part of the fantasy technique is to visualize something as perfect. Then with the experiments you work back from the fantasy to reality, hacking away at the components.

What I tend to do is to wake about five in the morning-this happens quite often-think about the invention, and then image it in my mind in 3D, as a kind of construct. Then I do experiments with the image...sort of rotate it, and say, 'Well what'll happen if one does this?' And by the time I get up for breakfast I can usually go to the bench and make a string and sealing wax model that works straight off, because I've done most of the experiments already.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Determine what your customers need, and work backwards.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.

The only barrier to entry you can create is to consistently build a great product.