Innovation Strategy Quotes

If everything you do works, then you're not taking many risks and probably aren't innovating either.

Risk and failure is a part of our equation, and if you are seeing too little failure, you are actually probably not taking enough risks.

I'm working on bringing the instant film camera back as part of the future.

At Nintendo, we do not run from risk. We run to it.

Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.

We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.

We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly.

I have the privilege of working with our in-house design studio, called Samara, and our humanitarian team, called Human. Samara is thinking about the future of Airbnb, and Human is working on ways to leverage our platform outside the cause of day-to-day business.

One thing I've been doing at Baidu is running a workshop on the strategy of innovation. The idea is that innovation is not these random unpredictable acts of genius but that, instead, one can be very systematic in creating things that have never been created before.

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.

Disruptive innovation is competitive strategy for an age seized by terror.

Adaptability and constant innovation is key to the survival of any company operating in a competitive market.

Efficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital - oceans of capital - that is being reinvested into efficiency innovation.

We want to be on the edge of technology all of the time. We think long-term.

Executives need ample flexibility to respond to the market. That means both reducing costs and increasing innovation.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are many precedents like that in the past. The first to market is not necessarily the winner in the race.

We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly, which I think is a real strength of the company.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

Invest in basic research and recruit the best minds.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations.

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

If there's ever an example of the importance of making bold bets and focusing on what you love, it's Twitter.