Steve Jobs Quotes

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

The best investor is your customer.

We built this company from the customer back, not from the company out.

Microsoft has had its success by doing low-cost products and constantly improving those products and we've really redefined the IT industry to be something that's about a tool for individuals.

People first. Technology second.

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

Forget about yourncompetitors, just focus on your customers.

Screw the competition - focus on good customer service.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

To satisfy the customer is the mission and purpose of every business.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.

The customer is the most important part of the production line.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.

Customers don't care how much time something takes to build. They care only if it serves their needs.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.

Software suppliers are trying to make their software packages more 'user-friendly'... Their best approach so far has been to take all the old brochures and stamp the words 'user-friendly' on the cover.