Jonathan Ive Quotes

We're very genuinely designing the best products that we can for people.

Good products are built by people who want to use it themselves

What characteristics are most important in creative workers? One quality you need is inventiveness. You need to be able to take whatever product or service you are providing and figure out ways of making it better, faster, cheaper. The other quality is empathy and insight into what people might want, even though they don't even know their wants, probably because there's no product or service to test their wants.

Somebody who's designing something for himself has at least got a market of one that he's very close to.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

We should try to teach the young people values that are useful to them whether they become professional athletes or not.

When we care about people, we care less about money, and when we care about money, we care less about people.

Nobody cares about worthiness. People care about what is real inside of you.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.

In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to serve our customers with integrity.

Define what the product will do before you design how the product will do it.

What we make testifies who we are. People can sense care and can sense carelessness.

Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

People who sacrifice beauty for efficiency get what they deserve. (Bernard Mickey Wrangle, p 99)

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.

We don't do focus groups - that is the job of the designer.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

Very often design is the most immediate way of defining what products become in people's minds.

...the waiter has to come from a place of concentration, subjugation, and complete, limitless service. Nothing is too much trouble. The customer is always right, even when he is wrong. There is no limit to what you will do to serve while that person is in your bar and in your care.

Market-driven design builds the success of the product's marketing into the product itself.