W. Edwards Deming Quotes

We must learn what customers really want, not what they say they want or what we think they should want.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

To succeed in business you need to be original, but you also need to understand what your customers want.

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

Usually all I care about is how elegant or over-the-top the pieces are, it's nice to really get to understand what the customer wants and needs as opposed to just focusing on the aesthetic.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.

In our product development cycle, we ask and listen to our customer about what she wants.

When you open any kind of food service establishment, you do all this planning, but it's not until you've opened the door and people are inside that you learn what people want you to be to them.

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

When you understand your customer base, you have to provide them with what they want.

Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.

We want to serve the customer as they want to be served.

Always listen to your customers.

I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.

It's not the consumers' job to figure out what they want

The aim of marketing is to make selling superfluous.