Customer Needs Analysis Quotes

Determine what your customers need, and work backwards.

Part of Customer Development is understanding which customers make sense for your business.

The key to growing a business is that you need to be meeting some segment of the consumer's needs. If you've got a small business and a product or service that is not popular, you simply have to change your product or service to be more popular.

Too often, sales reps simply regurgitate their presentations and expect to land the sale. It doesn't work.

If you don't know who your customer is, you don't know what quality is.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.