Robert Collier Quotes

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

To know whom to write for is to know how to write.

I think if you are writing something that you are trying to design for someone else to like that is not necessarily you're demographic, it is a much harder road.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

But you can't really know your audiences so well.

Customers have different need states and life experiences.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

If you don't have women working for you, you really don't know what the people who are buying from you really want.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.

If you focus on what people care about, you have ideas. And people are looking for solutions.

Targeted marketing has existed for as long as there's been marketing.

Always listen to your customers.

The most important thing to remember is you must know your audience.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

Advertising works most effectively when it's in line with what people are already trying to do.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.

We must learn what customers really want, not what they say they want or what we think they should want.

Customers don't care how much time something takes to build. They care only if it serves their needs.

In the big picture I write for an audience of people I've never met. By the final draft I'm looking for anything in the prose that's prospectively boring to strangers.

To succeed in business you need to be original, but you also need to understand what your customers want.