Mark Zuckerberg Quotes

To be a success in advertising you must want to fill other people with a passion for possession.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

I love market research because you really have an idea of what your consumers are looking for.

The public don't know what they want; it's my job to tell them.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

In America, they never make anything without first having a market survey to ask the public what they want. People only ask for things they already know about, so you don't get anything new that way. That's why American fashion is stuck.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

When companies try to guess what consumers want, they essentially make the choice for consumers.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.

We're not in the business of shaping consumer demand. We respond to it.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

When you focus on the consumer, the consumer responds.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

It's not the consumers' job to figure out what they want