I'm not saying I'm smarter than Steve Jobs was, but I would have made the iPhone charger cord twice as long.
It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
It isn't the consumers' job to know what they want.
If you have democracy, people will vote for washing machines. They love them.
Why did they keep changing guitars and amplifiers when they were perfect? They did the same things with cars, if you ask me. They forgot how to make them right, because they focused on style and bells and whistles.
He who puts ... a product upon the market as it demands, controls that market, regardless of color. It is simply a survival of the fittest.
I feel so many times with clothing lines, they don't talk to women to see what they want.
Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!
In fact, we actually listen to fans all the time. It's helpful because you want to get a sense of what people are looking for and what they disagree with.
The cold, commercial word 'market' disguises its human character - a market is a collection of our aspirations, exertions, choices and desires.
I think maybe that as time goes by there will be more newness but because I was part of what it was before it's not like coming into a house and saying it's all about me. I don't feel like that. It really is all about McQueen and the things that he was trying to say and about moving that forward, making it relevant, making it desirable, making it into what people want to wear.
It's not the consumers' job to figure out what they want
There cannot be overproduction of anything which men and women want. And their wants are unlimited, except by the size of their stomachs.
You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.
I have come East to find what the public likes.
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.
Can a controlled experiment explain why people like Kewpie dolls in one year, Beanie Babies in another, and American Girl dolls this year? Yet social scientists are asked to answer analogous questions. We economists and perhaps psychologists shouldn't overreact to the derision. That is, we shouldn't try to overlay a false sense of precision on our admittedly squooshy work.
You're dealing with a lot of silly people in the marketplace; it's like a great big casino and everyone else is boozing. If you can stick with Pepsi, you should be OK.
[The consumer is] the supreme mover of economic order... for whom all goods are made and towards whom all economic activity is directed.
Giving people what they want isn't always what they want.
Perhaps more than any other, the food industry is very sensitive to consumer demand.
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
For some reason, everyone says "fashion is responsible for skinny models." I don't believe that myself. I believe consumers dictate commercial success and trends in a capitalistic society. So I believe if consumers wanted to see - like, who decided that Barney the Dinosaur was going to be a million-dollar industry?
For all its faults, capitalism allocates resources more efficiently than other systems. Free markets maximize growth, offering producers the closest approximation of a merit-based system matching talent and effort with tangible rewards. Any alternative involves bureaucratic, top-down approaches infused with political corruption and rent-seeking. For consumers, markets generate more total goods than centrally controlled systems do. This bottom-up approach responds to consumers’ preferences, rather than subjecting them to the whims of an elite ruling class.
The market system makes all producers responsible to the consumer.
