Steve Jobs Quotes

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

Apple has great marketing, among the best PR and marketing in the world.

Advertising generally works to reinforce consumer trends rather than to initiate them.

People don’t know what they want until they see it.

Britain is famous for being great at inventing and poor at commercializing.

The public don't know what they want; it's my job to tell them.

Advertising is a wonderful lubricant for business, if it's used properly.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

If you can sell green toothpaste in this country, you can sell opera.

Marketing is designed to bring people into something.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Salesmen always need something to sell.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

Commercials capture your attention, that's all.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

Marketing is a contest for people's attention.

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

Marketing is the obverse of programming.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'