Nicky Oppenheimer Quotes

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Marketing is for companies who have sucky products.

When the product is right, you don't have to be a great marketer.

Without a doubt, what drives sales is letting people try our products.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

If you can sell green toothpaste in this country, you can sell opera.

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

In my experience, marketing is best when it proves the product it is supporting.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Marketing is too important to be left to the marketing department.

Run with what works: Sell to the people who believe in you and are willing to take the chances and make the experience happen.

Money coming in says I've made the right marketing decisions.

We're obviously going to spend a lot in marketing because we think the product sells itself.

One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn't sell, it didn't make a difference what we thought or our research told us. They told us if it was successful by buying it or not.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

I think the only way to maintain profitability is to meet the needs of the customers.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.