Harold Coffin Quotes

Fans will come if you have a good product.

You just have to make sure the model you're working on does not undersell your product.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

When the product is right, you don't have to be a great marketer.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

Great products sell themselves.

If you make a really good product that people want and are willing to pay for, money will come.

Marketing is for companies who have sucky products.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

If we launch a new product, we have to time it right. It's not about how soon you can do it but how well we can do it.

I think it's about being really smart about hitting the right consumer product spaces at the right time.

In my experience, marketing is best when it proves the product it is supporting.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

If you have a great product but no one knows about it, it's history.

You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

My cosmetic range, easy4Men, is not going that well. It's meant to be for the no-nonsense man, but now I don't know if the no-nonsense man exists.

Marketing is too important to be left to the marketing department.