Steve Alford Quotes

When the product is right, you don't have to be a great marketer.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

When you improve your product so it does the customer's job better, then you gain market share.

You just have to make sure the model you're working on does not undersell your product.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

It's our job to put a good product out there, and fans will come. If they see a good product, a good style, fans will come.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

If you make a really good product that people want and are willing to pay for, money will come.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

If I make a good product and deliver value to users and to the world, the financial gains will come.

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

Great companies are built on great products.

Your premium brand had better be delivering something special, or it's not going to get the business.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

People's interest is in the product, not in its authorship.

Great products sell themselves.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.