Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
I love well-designed products that combine form and functionality.
The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.
Fans will come if you have a good product.
You must make the product interesting, not just make the ad different.
I don't think anyone has done a [tablet] product that I see customers wanting.
I don't think people buy technology products because of the personalities of the people behind them.
If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.
Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
It's better to have a few users love your product than for a lot of users to sort of like it.
Ugliness does not sell.
Having the best product means nothing if the people won't buy it.
Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.
The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.
Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.
I may be Marmite but there's a hell of a lot of people that seem to like Noel's version of Marmite.
I just want to make things that people want to buy. I have no confusion about this.
There's a lot of kids' shows that are really popular ratings-wise, but they don't sell a lot of stuff. A character on a backpack just doesn't have the same appeal as watching it on TV.
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
Simplicity and sexiness, that's what people want. At a price that's not outrageous.
I knew people would see 'PKP.' Although the packaging was weak, the product was good.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
If people are willing to buy it and listen to it and they like it and enjoy it, then it's viable.
Fashion is not about product; it's about an interesting idea that you can't resist buying into.
