Satoru Iwata Quotes

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

People buy products if they're better.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

I don't think people buy technology products because of the personalities of the people behind them.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

The salability of an item can often be improved while the value itself remains unchanged.

Not every Apple product makes a big enough difference to me to get instantly, although many do.

Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

People want to connect with what they're purchasing.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

To be a success in advertising you must want to fill other people with a passion for possession.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.

I think the problem is that fashion has become too fashionable.

An object should elicit desire, and often it happens not because people need it but because they love it.

Beats succeeded because, as music lovers, we knew oscilloscopes don't buy headphones - people do.

I am always on the lookout for new gear. If I walk into a Louis Vuitton store, and they have a belt that I don't have, I want it straightaway.

Fashion is one of the most intellectually vacuous industries. We had to manufacture desires to get people to buy our products. We were selling people countless things that they didn't need.

There's no trend lines that work in entertainment. You can break any trend line by offering value that we as consumers of content want.

If you're holding your iPhone, and it's the newest iteration of it, you're like, 'Oh, famous people have my phone. Captains of industry have my phone.' And that can be an intoxicating experience for someone who is going off to college for the first time.

I ain't going to buy no iPhone.

Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.