Elon Musk Quotes

People buy products if they're better.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

I think any company should compete on the quality of their products, their prices, the novelty they can produce, their services, because that would be fair competition.

Good products win out.

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.

When you improve your product so it does the customer's job better, then you gain market share.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.

Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.

It's not about how much you make: it's about how good the quality is. You'll be better off as a company making fewer things and concentrating on those and how you bring those to market... in a very less cluttered way, even though the marketplace is more cluttered.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

Our employees and competitors thought we were docile. We want to be defiantly disruptive. I don't mean necessarily by launching price wars but by being the best at the basics - having the best customer service, the best on-time performance, the best coffee - in a thoughtful, not a testosterone-laced, way.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.