Bob Iger Quotes

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

Great companies are built on great products.

Focusing on the long term and building a great product that is scalable ultimately leads to a great company.

Over time, the product we produce has been consistently successful here in America and around the world. Apparently, we are doing something right.

Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

Great products sell themselves.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Good products win out.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

To me, a great company starts with a great product and ends with a great product.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

I think the environment has become more competitive. That has made Indian industry more concerned with a) its customers, b) the quality of its products, and c) its brand image in the marketplace.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

If you want your company to succeed, you have to have the confidence in your business to take a bet on its future - to risk destroying a mediocre business model for the chance to have a strong one.

Tomorrow I will have new competitors such as Google, Microsoft, and Facebook coming into my garden. I'd rather focus on the competition of tomorrow than combine with the competition of today.