Ratan Tata Quotes

We've had customers from the beginning. The reason people use Dropbox is because they really love it. We think more about who is going to be competing with what we are going to be doing, not with where we started.

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Your premium brand had better be delivering something special, or it's not going to get the business.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

A lot of it had to do with when it's released and what's out in the marketplace, what's its competition.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

Understanding how to compete better has really made a difference.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

Differentiate your products, provide great service and don't even think about trying to compete with Wal-Mart on Price.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

You can win with the best product, the best price, or the best experience.

Whether you have incredible products like at Apple or a great service business, it all comes down to fundamental trust and relationship-building with your customers.

If you don't listen to your customers, someone else will.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

At Tatas, we believe that if we are not among the top three in an industry, we should look seriously at what it would take to become one of the top three players.. or think about exiting the industry

When you're out of quality, you're out of business.

Advertising never sold a bad product twice.