Kevin Plank Quotes

You just have to make sure the model you're working on does not undersell your product.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Possessing a powerful worldwide brand is essential for sustained success.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

Your premium brand had better be delivering something special, or it's not going to get the business.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

You cant really put a value on the UFC name. That alone has value in itself.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

A brand should live up to the expectations of people; it should deliver what it promises.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

In business, every phase of things counts. Companies that just yell out a low price today to win business aren't going to make money in the long term.

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

Well, the sales of our products clearly demonstrate their value to businesses and to individuals.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

Fans will come if you have a good product.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

People buy products if they're better.

When you improve your product so it does the customer's job better, then you gain market share.