Product Perception Quotes

The strength of brand loyalty begins with how your product makes people feel.

Very often design is the most immediate way of defining what products become in people's minds.

You actually don't want people thinking your product is cool, because then you're a fad.

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes it more fun. You know, we've been testing those visuals to see what attracts attention.

No, no, no. There's no such thing as cheap and cheerful. It's cheap and nasty & expensive and cheerful.

Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.

Consumers do not buy products. They buy product benefits.

As far as the customer is concerned, the interface is the product.

I don't know about you, but when they first introduced bottled water, I thought it was so funny, I was like "Bottled water! Haha, they're selling bottled water! ... I guess I'll try it. Ah, this is good, this is more watery than water. Yeah, this has got a water kick to it."

All I know about what people think of my gear is what a couple of my friends tell me, and one of them always wants to borrow money, so I'm not sure how reliable he is.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.

Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

Being a model, you're always the product of somebody else's vision.

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

What you do, you don't think of as a product.

There's nothing remotely interesting to me about marketing music as a product.

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

It's a business, and I'm a product. Terrible, isn't it?

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

Never in all her life had she imagined that this idolized millinery could look, to those who paid for it, like the decorations of an insane monkey.