Dave Barry Quotes

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Well my chocolate is so good I could sell it in an obnoxious prism shape.

Advertising is much like war, minus the venom

I don't want to have my face on the cover of a Wheaties box. I wanna have my face on the cover of a Rice Krispies box. "Snap, Krackle, Mitch and Pop"!

Buzz so big I could probably sell a blank disc.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

Products should speak for themselves, and marketing should support that.

I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

All you need is the best product in the world, the most efficient production in the world and global marketing.

Advertising. The movies do it. TV does it. Why don't you do it?

Sex is not required to sell my film. My name is enough.

I was always curious why certain marketing worked and some marketing did not.

I really want people to read the book, and bookstores never sold an issue of Eightball because nobody knew what it was.

A new book is just like any new product, like a detergent. You have to acquaint people with it. They have to know it's there. You only get to be number one when the public knows about you.

I think that American salesmanship can be a weapon more powerful than the atomic bomb.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

In the Year 2000 due to the declining number of champions in the world, Wheaties will change its slogan to 'Breakfast of Sexual Deviants.

The sign brings customers.

Great marketing cannot sell a pedestrian product very well.

The real reason for health claims is well established: health claims sell food products.