Food Marketing Quotes

The optimum amount of sugar in a product became known as the 'bliss point.' Food inventors and scientists spend a huge amount of time formulating the perfect amount of sugar that will send us over the moon and send products flying off the shelves.

I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other desserts. They advertise the bejeezus out of yogurt, but I haven't seen one pie commercial.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'

All the donuts have names that sound like prostitutes

Perhaps more than any other, the food industry is very sensitive to consumer demand.

That is the one single word that the food industry hates: 'addiction.' They much prefer words like 'crave-ability' and 'allure.'

The way we allow children to be advertised to is shocking. Eating is a learned behavior, and we've made these kids sitting ducks for all the bad messages about industrialized food. The fact that we allow that to go on is horrifying.

Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.

As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.

Granola didn't sell very well when it was good for you. Now it has caramel, chocolate, marshmallow, saturated fat and sweeteners with a small amount of oats and grains. Sales picked up.

Sugar was an issue in the '80s, so you would see low-sugar products; fat was an issue in the '90s, so you'd see low-fat products.

...Only the big food manufacturers have the wherewithal to secure FDA-approved health claims for their products and then trumpet them to the world. Generally, it is the products of modern food science that make the boldest health claims, and these are often founded on incomplete and often bad science.

What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

I hate turkeys. If you go to the grocery store, you start to get mad at turkeys. You see turkey ham, turkey bologna, turkey pastrami. Somebody just needs to tell the turkeys, "Man, just be yourselves!" I already like you, little fella. I used to draw you. If you had a couple of fingers missing, you would draw a really messed-up turkey. That turkey was in an accident!

I think we do need to worry about a food shortage, but we also need to worry about the quality of the food. A lot of the stuff that's marketed to us tastes delicious because it fools our bodies. It fools our bodies into thinking that a particular mix of fat and salt and sugar is good for us. In fact, it isn't. That's why you're seeing in the United States life expectancies are declining, particularly in rural areas. You're seeing life expectancies falling in part because of diet.

I had a box of Ritz crackers, and on the back of the box, they had all these suggestions for what to put on top of the Ritz. Try it with cheese. Try it with peanut butter. Come on, man, they're crackers, that's why I got them. I like crackers! I didn't buy them because they're little edible plates!

I actually didn't read the book [Fast Food Nation]. I wasn't aware of it. But when I read the script, I thought "Wow." It became a project that was just so exciting to be a part of. Maybe a few times in a career [you] get a chance for a role that really means something, and this was it.

We consume far too many animal products, processed and refined foods, saturated fats, and empty calories. Industries that profit from both our ignorance and our misfortune spoon-feed us confusion and deception.

This dish ain't just called Karate Meat because it's got an Asian kick to it. It's called Karate Meat because it will beat you up like a pigeon in prison.

The obesity problem among children is very serious. When advertising budgets are big and business can corrupt the way we live so that it becomes the norm to snack all day - and if you are never hungry you are never going to feel like eating a healthy meal - that can't be right.

We are offering to the American public a line of delicious Italian-American foods. They will be available through the Internet, shopping networks and national store distribution.

With this new initiative, Disney is doing what no major media company has ever done before in the United States. And what I hope every company will do going forward when it comes to the ads they show and the food they sell they're asking themselves one simple question: Is this good for our kids?

No matter what lifestyle you choose, when it comes to eating, we should all as consumers have a choice to make informed decisions. We shouldn't be misinformed or mislead.

The key to eating healthy is not eating any food that has a TV commercial.