Product Naming Quotes

Apple released the upgraded version of the iPhone 4, called the iPhone 4S. I think the S stands for suckers.

I'm coming out with my line of shoes and my very first shoe is called 'The Nethia.' How we came up with the name is that my legal name is Linnethia and we shortened it.

If it's not 100 per cent pure maple syrup, it can't be called 'pure maple syrup.'

Personally i prefer the MX RR and a stylized name, but i was trying to solve the problem rather than create an industry.

Chevrolet was puzzled when they discovered that their sales for the Chevy Nova were off the charts everywhere but in Latin America. They finally realized that "Nova" in Spanish translates to "no go." Not the best name for a car... anywhere "no va."

2-in-1 is a stupid term, because 1 is not big enough to hold 2. That's why 2 was created.

I want to get a job naming kitchen appliances. That seems easy; refrigerator, toaster, blender. You just say what the thing does and add "er".

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

Speaking of sleeping bags, has anything ever had a less creative name?

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

They sell pot named after me in the dispensaries. And I'm not even a pot guy. I was so honored.

A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.

These big-package releases. There should be a cute name for them.

We don't come up with product names like 'Cookie Sugar a la Mode.' We made a commitment that our brand is straightforward.

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.

It is not a coincidence that Fusion middleware and applications have the same name. We knew what we needed it to be.

The problem with a man bag is that it's called a man bag.

The best thing about Ikea - I'm going to do a quiz here - the names. Do you know what a Floria Fin (ph) is? It's a candle. A Pogestra (ph) - table. A Bar Grick (ph) is a plate, an Eterleeg (ph) is a wine glass and a Scuggle (ph) is the name of my third nipple.

The reason it's called "Grape Nuts" is that it contains "dextrose," which is also sometimes called "grape sugar," and also because "Grape Nuts" is catchier, in terms of marketing, than "A Cross Between Gerbil Food and Gravel," which is what it tastes like.

There's something nearly mystical about certain words and phrases that float through our lives. It's computer mysticism. Words that are computer generated to be used on products that might be sold anywhere from Japan to Denmark - words devised to be pronounceable in a hundred languages. And when you detach one of these words from the product it was designed to serve, the words acquires a chantlike quality.

Lauren Goode and I have agreed that the next version of the Mac software - all of them are named after places in California - should be named either Bridgeport or Warwick.