Curtis Hanson Quotes

In America, instead of making the audience come to the film, the idea seems to be for you to go to the audience. They come up with the demographics for the film and then the film is made and sold strictly to that audience.

Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer the question: Who is your movie for?

If you can think psychographically and not demographically, you can really target a lot more audiences.

What makes a publisher decide to market a book to a particular audience is not the subject matter but the style.

I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

I don't only cater a film to the male audience but also the female audience.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

If you made a movie that no man in the world went near, but every woman in the world went to, you'd have the highest grossing movie of all time. You'd make trillions of dollars. But I don't want to make movies that are just for the ladies. I don't want to ghettoize any audience that way.

The two Hindi movies that I did were not marketed well, and so not many people came to watch the film, hence the audience doesn't know much about me. I am a newcomer, and I cannot sell a film on my own. There has to be a backing in terms of producers.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

I'm always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game.

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.

There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.

When you're promoting a film it's really interesting trying to gauge what people think about it.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

Since most of our films cater to crossover audiences, I think it's time we make films for multilingual viewers.

Promotion is absolutely essential in the movie business.

We knew we were making records for a certain demographic. We didn't look outside of that.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

Marketing is the distinguishing, unique function of the business.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Mass marketing means appealing to the masses which means appealing to the average.

I don't think of the marketplace as teen-oriented or teen-dominated. I think of it as dominated by high-concept, in marketing especially.

Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.