Audience Segmentation Quotes

The planned use of information targeted at specific audiences using any media available to achieve desired outcomes that primarily benefit the source

It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news from ever narrower outlets.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

Often with television, particularly with lifestyle entertainment, they really try and box you in.

You can't make a movie for everybody. You can't go into it trying to alienate people, but you have to assume that you're going to.

The most important thing to remember is you must know your audience.

All those people who go to NASCAR and sing country & western songs and live in Tennessee, they totally ignore me, they don't come to my shows, I just don't exist for them and they don't exist for me.

I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.

I don't only cater a film to the male audience but also the female audience.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

If you don't pick your audience, you're lost because you're not really talking to anybody.

A different demographic of people watch NXT compared to Raw and Smackdown; NXT is followed by the real knowledgeable, hardcore internet audience, whereas the main shows have a more family feel.

Popular culture as a whole is popular, but in today's fragmented market it's a jostle of competing unpopular popular cultures. As the critic Stanley Crouch likes to say, if you make a movie and 10 million people go see it, you'll gross $100 million - and 96 per cent of the population won't have to be involved. That alone should caution anyone about reading too much into individual examples of popular culture.

The networks found themselves having to compete for an increasingly Balkanized audience.

In Mumbai, it's almost like Hollywood. They can appeal to different segments and still be successful. There are multiplex audiences to whom you can showcase any lifestyle. But in Tamil cinema, we need to satisfy everybody, whether urban or rural.

Ninety-nine percent of advertising doesn't sell much of anything.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

I make American films for American audiences and Asian films for Asian audiences.

If you can't sell to 1 in 1000, why market to a million?

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

I've gone from having a huge fan base to losing a huge fan base to having a kind of fluctuating fan base. I've always had a core of fans who've stuck by me but, depending on the kind of music I do, I end up appealing to certain groups of people and alienating others.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

I do think that, yes, one should always be receptive to the fact that there are many different types of audiences, and they are not necessarily in a clean, reductive demographic like they once were.

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.