Jeff Zucker Quotes

Everyone knows how hard it can be to market to millennials.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

I've always been really involved in figuring out who my audience is and how to reach them.

Vice has done a great job at talking to millennials.

Every one of our affiliate stations was established and exists to reach women 25 to 54.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

The breadth of the potential readership is also a factor.

Consumer habits are key to understanding how to launch a product.

You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I'm thrilled about that. I am thrilled.

If you can think psychographically and not demographically, you can really target a lot more audiences.

Every news organization needs a social media strategy.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

It's the scale that Yahoo brings - and that user base - that I really want to build products for.

You know, you want to pull in a wide audience.

Keep in mind that in 1985, I had a potential readership of over 50 million Americans. At that time, a good portion of those were under 30.

The cover of Mojo, that was good for us.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

We have to focus on what we can do. It has to be about experience; it has to be about unique product. It has to be about delivering our content as broadly as we can, and that's been a huge effort on our part.

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

18-to-49 can only be part of the story. There are many more metrics.

When I decided to do 'Mary + Jane,' one of the things that I was most excited about was the demographic that we would predominantly be reaching out to, which is 12- to 25-year-old women.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.