Jessica Rothe Quotes

You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I'm thrilled about that. I am thrilled.

I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.

I have a huge impact with young girls. Young women. That's my demographic.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Every one of our affiliate stations was established and exists to reach women 25 to 54.

I have a majority girl audience on YouTube.

I'm always aware of who my core audiences are and I serve that niche.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

My goal when I make my show is to make a show for women. I don't make a show for men.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Given that there was that era of girl group music and it's still very popular, but I think if you looked at the chart from that time you would see many more men on it. Because the industry, they were catering to young girls. I mean, that's what they thought their audience was.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

Everyone knows how hard it can be to market to millennials.

Today's girls are tomorrow's women - and leaders.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

One doesn't go on television for the Manhattan crowd. You buy the sides of buses for that.

'Bridesmaids' proved there was an audience there that we knew was there. It proved that women go to the movies. They want to see story about themselves.

I wanted to write a sci-fi story that would appeal to young women. Loads of girls like sci-fi, but it's more culturally associated with guys.

There seems to be great roles for women, and it's not necessarily - you don't have to be young women. Suddenly, we're realizing that, generally, women are interesting, and they can also be weird and crazy and mean.

Teens are the target demographic for everything in pop culture.

When I was young, there weren't any teenage girls I could relate to in film. They were all put in boxes: the virginal good girl, the really sarcastic asexual one. I wanted to do something that represented how I felt then.

If we're going to reach a broader audience, we have to stop thinking about that audience strictly in terms of teenage boys or even teenage girls. We need to think about things that are relevant to normal humans and not just the geeks we used to be.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Jay-Z, he knows precisely who he's going for - 14-year-old white suburban girls.

Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'