Michael Rapino Quotes

Everyone knows how hard it can be to market to millennials.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

There are very few good ways to get publicity for a dictionary.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

Advertising is what you do when you can't go see somebody. That's all it is.

Many a small thing has been made large by the right kind of advertising.

Whether we like it or not, we will have to resort to the use of television spots.

Advertising has always been something I kind of understood.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Commercials capture your attention, that's all.

Ads need to be little pieces of entertainment.

Marketing is a contest for people's attention.

People don't understand the logistics of advertising.

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

I am a big believer in PR.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

I've never spent any money on advertising.

As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

I think that all money can do is to get your message out. Unfortunately, we live in a world where you have to use mass media to communicate with the people, and it just costs an awful lot of money.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.